My last post of 2015 talked about my business goals for 2016. I highlighted a lot of awesome wins in 2015 (great year!) and talked about my three focuses for 2016: Quality of life. Scaling back custom work. Teaching badass girls to code for WordPress. […]
Category: Business
Confession: I Hate Selling
I’ve never been one to do a really hard sell (I’ve talked about this before), but this year it seems to have gotten worse and worse. I’ve gotten to the point where I’m no longer just bad at selling, I no longer just dislike selling… […]
The Easiest Way to Deliver Content Upgrades on WordPress
When I got started with content upgrades, I had zero desire to login to my email marketing provider and set up each one. I didn’t want to make a new form. I didn’t want to make a new automation. I just wanted to login to […]
7 Things I Learned After 1000 WordPress Plugin Sales
The Ultimate Book Blogger plugin recently passed 1,000 sales. And I’m floored. I never thought I’d get to this point. When I first built the Ultimate Book Blogger plugin I was in college and doing this for fun. I expected to maaaybe earn $500. At […]
5 Ways I’ve Failed at Business (for better or for worse)
Running your own business is hard. I don’t have the answers. I stumbled into this business accidentally. I didn’t form it because I’m a “business expert” or “have a lot of experience”. Most of the time I don’t know what I’m doing. More often than […]
Operation: Recode Every Theme in My Shop
I’ve started undertaking a big theme recoding project. I’m recoding all the themes in my shop. Pretty much every 6-12 months I look back on my old work and think, “I can do it better.” A lot of my themes haven’t been thoroughly updated over […]
Accepting the Cost of Doing Business (why you shouldn’t try to get around transaction fees)
There’s something really upsetting about new freelancers and small business owners who try to get around paying for their business. I guess it’s because I have this idea that freelancers and small businesses should be more respectful of paying for services. I mean, these freelancers […]
Why I Don’t Say Yes to Every Project
Some freelancers say yes to every project that comes their way. Different people have different reasons, but it often comes down to: Not wanting to turn down money. Not liking the feeling of turning people away. But I don’t say yes to every project, and […]
3 Reasons You Don’t Need an E-Course
I’m about to commit marketing suicide. On the day I announce pre-orders for my new e-course I’m about to tell you why you possibly shouldn’t buy e-courses. WTF? But I want to be real with you guys for a bit. E-courses are awesome, but they’re […]
I’m Tired of Being Sold To
I’m not against the idea of making money. Other people do it, I do it, maybe you do it too. There’s nothing wrong with that. But sometimes I visit a website and I feel like I’m being sold to ALL THE TIME. There’s no break […]